Typeset is a Software as a Service (SaaS) company that revolutionizes the way people create digital content. Designed for those who need to quickly produce professional-quality eBooks, reports, pitch decks, whitepapers, and more, Typeset is a user-friendly platform that requires no design skills.
Backed for the future
Acquired by SamCart
Elevating Your Content Creation Process
When Strafe was approached to develop the brand identity and website for Typeset, the company was still in its beta phase. The challenge was to create a digital presence that would not only showcase the product’s capabilities but also convince potential users of its value in a highly competitive market. The website needed to visually demonstrate how Typeset works, addressing potential user objections and guiding visitors toward signing up for the service.
Strafe’s approach involved creating a website that was both visually engaging and conversion-focused. The site featured interactive elements and visual showcases that allowed users to see Typeset in action, making it easier for them to understand the platform’s benefits. The messaging was carefully crafted to quickly address common concerns, such as ease of use and the platform’s advantages over competitors. The user journey was optimised to lead visitors seamlessly from initial curiosity to confident sign-up.
The result was a highly successful brand and website launch that significantly boosted user acquisition during Typeset’s beta phase. This success played a key role in the company’s eventual acquisition and subsequent expansion.
Impressed by the results, Typeset’s new owners have continued to collaborate with Strafe on further projects.
The company's name reflects its core function: users simply type, and the platform automatically transforms their words into beautifully designed content.
Et fin.👌