Conversion rate optimisation
Often a vision for a site and focus on the aesthetics can overshadow its goal of conversion. Working hand in hand with UX, our CRO consultants aim to continually evolve a digital presence to improve its conversion rate, be it a website, e-commerce site or an app.
Proudly Partnered:
Maximising ROI and hitting commercially-focused goals
Our CRO agency and CRO consultants specialises in identifying user behaviour patterns and building profiles to influence UX design and to iteratively improve site functionality via A/B testing.
20%
The minimum increase in conversion rate we guarantee
71%
of customers abandon purchases because of poor user experience
2x
7%
A 1-second page load delay can cut conversions by 7%.
Establish a data-led conversion strategy
Following an extensive planning and research stage our CRO consultants can use the insight they have gained into both the brand and website to design a conversion strategy.
The CRO strategy is implemented over a period of months and revisited regularly to review its progress. We’ve helped many of our clients make real and sustainable increases in their conversion rate delivering consistent ROI.
Gaining insight to user behaviour and navigation habits
Data led insight is key to understanding current user trends and identifying potential user pain points. Alleviating these pain points can improve the overall user impression and reduce frustration, promoting conversion and sales. We employ a multitude of established tools to build a picture of user flow and habits.
We're proud to be a VWO certifed partner
For Enterprise clients, VWO is our CRO weapon of choice, it allows us to handle complex testing server side to maximise results
The UK's top CRO tool
Hotjar shows you how your website visitors behave, what they need, and how they feel, fast.
Are you suffering from a combination of these problem?
High Bounce Rates:
When visitors leave your site without exploring further, it signals a lack of engagement or relevance. CRO can address this by improving user experience and content alignment.
Low Conversion Rates:
If your traffic is high but conversions are low, your site may not be optimised for action. CRO focuses on refining user pathways to increase sign-ups, sales, or other desired outcomes.
Abandoned Carts:
Customers often leave items in their carts due to confusion or extra steps. CRO simplifies the checkout process, reducing friction and increasing completed purchases.
Mobile Unfriendliness:
A poor mobile experience leads to lost conversions on mobile devices. CRO ensures your site is fully optimised for mobile, improving usability and increasing mobile conversions.
Unclear Calls to Action (CTAs):
Unclear CTAs leave users unsure of the next step. CRO sharpens CTA design and placement, making it easier for users to act.
Difficult Navigation:
If users can’t easily find what they’re looking for, they’ll leave. CRO improves site navigation, helping users locate content or products quickly, leading to more conversions.
Low Return on Ad Spend (ROAS):
High ad spend with few conversions signals inefficiency. CRO optimises landing pages and user flow to get better results from your ad campaigns.
Strafe takes the time to understand our business. There's literally thousands of agencies with adequate developers and designers. But an agency that understands your business and actions your request while pushing back when they disagree is INVALUABLE. It's a partner relationship where we share success. The company has two founders with skills that complement each other seamlessly. That's reflected in the rest of the team. It feels like there's never a skill gap. Creative/design wise whatever I've needed has been delivered.
