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Web Design
THE CHOICE FOR YOUR CRO AGENCY

Conversion rate optimisation

Often a vision for a site and focus on the aesthetics can overshadow its goal of conversion. Working hand in hand with UX, our CRO consultants aim to continually evolve a digital presence to improve its conversion rate, be it a website, e-commerce site or an app.

Proudly Partnered:

CRO Consultant

Maximising ROI and hitting commercially-focused goals

Our CRO agency and CRO consultants specialises in identifying user behaviour patterns and building profiles to influence UX design and to iteratively improve site functionality via A/B testing.

20%

The minimum increase in conversion rate we guarantee

71%

of customers abandon purchases because of poor user experience

2x

Companies with structured CRO programs are twice as likely to boost sales.

7%

A 1-second page load delay can cut conversions by 7%.

Working with the best
Design that sells

Establish a data-led conversion strategy

Following an extensive planning and research stage our CRO consultants can use the insight they have gained into both the brand and website to design a conversion strategy.

The CRO strategy is implemented over a period of months and revisited regularly to review its progress. We’ve helped many of our clients make real and sustainable increases in their conversion rate delivering consistent ROI.

Gaining insight to user behaviour and navigation habits

Data led insight is key to understanding current user trends and identifying potential user pain points. Alleviating these pain points can improve the overall user impression and reduce frustration, promoting conversion and sales. We employ a multitude of established tools to build a picture of user flow and habits.

Featured Ecommerce Projects
Quell
X Rocker

We're proud to be a VWO certifed partner

For Enterprise clients, VWO is our CRO weapon of choice, it allows us to handle complex testing server side to maximise results

Our VWO Design Service

The UK's top CRO tool

Hotjar shows you how your website visitors behave, what they need, and how they feel, fast.

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

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01

Understanding Our Conversion Rate Optimization (CRO) Process

Our CRO process starts with gathering comprehensive data. We dive into your analytics to see how users behave, understand their personas, and the context they bring.

We also review your marketing efforts to see what drives traffic and how it looks. By understanding the full user journey, we can pinpoint areas to enhance engagement and conversions.

02

Conducting a Comprehensive Website Audit for Quick Wins

After gathering data, our next step is to audit your website or system thoroughly. Leveraging our extensive experience in design and user behaviour, we identify potential quick wins. We assess what might be wrong and brainstorm solutions without making immediate changes.

We compile a comprehensive list of ideas, focusing on quick wins that can enhance user experience and conversion rates. This list is then discussed with you to prioritize the most impactful actions.

03

Setting Up and Refining Data Points for Accurate Analysis

Once we've identified the necessary changes, we ensure that all relevant data points are set up correctly. Often, the existing goals in Google Analytics or other analytical tools may not track the right metrics or might have gaps in the data. We address these issues by setting up comprehensive tracking to capture all essential information.

This step involves working closely with the client to define and agree on the goals we are aiming for. By ensuring everyone is on the same page, we can accurately measure the effectiveness of our strategies and make data-driven decisions.

04

Implementing Bayesian Theory for Strategic CRO Testing

With our prioritized list in place, we move forward using a Bayesian approach to CRO. Bayesian theory helps us predict which changes will have the most significant impact based on prior data and probabilities. This method allows us to make informed decisions about what to test and implement.

Unlike some organizations that focus on minor changes like button colors or small layout tweaks, we aim for substantial, theory-driven adjustments. By testing and implementing these strategic changes, we can achieve significant improvements quickly. Our approach involves hypothesizing which changes will drive the most substantial results, designing those changes, and rigorously testing them.

05

Continuously Refining and Expanding Our CRO Strategy

Flexibility is key, and we ensure regular updates and alignment through monthly individual meetings where we report on progress. Additionally, you'll benefit from quarterly meetings with our directors and specialists to plan and integrate any new marketing initiatives.

This ongoing process ensures that our list of optimizations remains active, continually driving growth and improving conversion rates. Our goal is for our service to not just cover its own costs but to significantly increase your sales and support your business growth.

06

Continuous Improvement and Adaptation in CRO

The final step in our CRO process is all about continuous improvement and adaptation. As we help your company grow and increase its revenue, you might expand internationally or add new services. This expansion requires ongoing adjustments to our strategy.

Different regions or services come with unique personas and purchasing behaviours, which means we need to tailor our approach to each new market. By constantly refining our methods and adapting to these changes, we ensure that your business continues to thrive.

This ongoing process of iteration and optimization is designed to help you achieve better results continuously, driving sustained growth and improvement.

Are you suffering from a combination of these problem?

High Bounce Rates:

When visitors leave your site without exploring further, it signals a lack of engagement or relevance. CRO can address this by improving user experience and content alignment.

Low Conversion Rates:

If your traffic is high but conversions are low, your site may not be optimised for action. CRO focuses on refining user pathways to increase sign-ups, sales, or other desired outcomes.

Abandoned Carts:

Customers often leave items in their carts due to confusion or extra steps. CRO simplifies the checkout process, reducing friction and increasing completed purchases.

Mobile Unfriendliness:

A poor mobile experience leads to lost conversions on mobile devices. CRO ensures your site is fully optimised for mobile, improving usability and increasing mobile conversions.

Unclear Calls to Action (CTAs):

Unclear CTAs leave users unsure of the next step. CRO sharpens CTA design and placement, making it easier for users to act.

Difficult Navigation:

If users can’t easily find what they’re looking for, they’ll leave. CRO improves site navigation, helping users locate content or products quickly, leading to more conversions.

Low Return on Ad Spend (ROAS):

High ad spend with few conversions signals inefficiency. CRO optimises landing pages and user flow to get better results from your ad campaigns.

Strafe takes the time to understand our business. There's literally thousands of agencies with adequate developers and designers. But an agency that understands your business and actions your request while pushing back when they disagree is INVALUABLE. It's a partner relationship where we share success. The company has two founders with skills that complement each other seamlessly. That's reflected in the rest of the team. It feels like there's never a skill gap. Creative/design wise whatever I've needed has been delivered.

Aaron Alexander

eCommerce & Customer Success Lead

Head of New Business
Ross Davies
Chat to Ross
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