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Web Design
Establishing and evolving brands

Shopify Ecommerce

Shopify is an exceptional e-commerce platform, but at Strafe, we elevate it to the next level. With Shopify's easy-to-use interface, managing products, payments, and shipping is simple. Combined with Strafe’s expert customisation, we tailor every element to reflect your brand and drive conversions.

Proudly Partnered:

Specialist Shopify agency focused on delivering high-impact experiences

Powering global e-commerce websites

Our incredibly skilled in-house team seamlessly marry the technical with the beautiful. We invest a lot in small details to ensure you attract the correct target market whilst delivering a unique, rewarding commerce experience.

128%

Average increase in CR

74

Our Average Google Speed Score

76%

judge a site on its appearance

20%

Guaranteed minimum conversion increase.

Working with the best
Shaping beautiful human inspired user experiences

Engaging, intuitive e-commerce designs on a built proof platform

As e-commerce specialists who guarantee conversion rate improvements, it's essential for us to build on a reliable, fast, and scalable platform. Shopify is exactly that. Whether you're a small business or generating over £5 million in revenue annually like some of our clients, Shopify's flexibility and scalability ensure it can handle your needs at any stage of growth.

Moving Away from Magento?

Many businesses are moving away from Magento due to its complexity and high maintenance costs. Shopify, on the other hand, provides a user-friendly and efficient solution, reducing the burden on in-house teams while offering robust performance. With lower maintenance overhead and a quicker learning curve, Shopify makes scaling easier.

Featured Ecommerce Projects
Timbershield
Quell
The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call
01

12 Step Discovery Method

Our discovery process starts with a comprehensive assessment of your business. We analyse your position in the competitive market, explore the latest technological advancements, and then, as partners, strategically prioritise the next optimal steps to build our project scope that will propel your e-commerce success.

  • Comprehensive 12-step method for in-depth understanding.
  • Unique objection hunting process.
  • Internal and external interviews for holistic insights.
  • Detailed persona development for precise targeting.
02

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

  • Review of various sites and projects for preferences.
  • Examination of industry-specific and diverse examples.
  • Discussion on personal versus professional aesthetics.
  • Exploration of different design directions.
03

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

  • Mapping out user flows for optimal navigation.
  • Visual representation through detailed diagrams.
  • User-centric wireframes for page hierarchy.
  • Focus on seamless user experience.
04

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

  • Fully developed homepage with various design options.
  • Fixed-cost approach for budget certainty.
  • Iterative application to all wireframes.
  • Prototyping for interactive design previews.
05

Content Creation

With the design established, we turn to content creation. If you have in-house copywriters and photographers, we collaborate closely with them to populate the design with text, images, and videos. If not, we provide skilled copywriters and photographers. This ensures the content fits seamlessly into the design, making it readable and engaging.

  • Collaboration with in-house or provided copywriters and photographers.
  • Seamless integration of text, images, and videos.
  • Focus on readability and engagement.
  • Ensuring high-quality content throughout the design.
06

Development Stage

During the development stage, we transform the design into a functional, live project. Our team of front-end and back-end developers, overseen by a senior developer, works diligently to bring your website to life. Throughout this phase, you will have continuous communication with your project manager to ensure everything aligns with your vision. This ensures a smooth and efficient development process.

  • Transformation of design into a live project.
  • Dedicated front-end and back-end developers.
  • Oversight by a senior developer for quality assurance.
  • Continuous communication with a project manager.
07

Content Population

Next, we proceed to content population, where all text, images, and videos are integrated into the build. This stage sees your website take shape, with all elements coming together to create a cohesive final product. Our meticulous attention to detail ensures every piece of content is correctly placed and optimised for user engagement.

  • Integration of text, images, and videos.
  • Creation of a cohesive final product.
  • Attention to detail for optimal content placement.
  • Enhancement of user engagement through content.
08

Refinement, Iteration, and QA

As we near completion, we enter the refinement, iteration, and QA phase. Here, we conduct thorough quality assurance to ensure everything works perfectly. This includes checking functionality across multiple browsers and devices, matching the design exactly, and ensuring the back end operates smoothly. Our goal is to deliver a pixel-perfect, fully functional websites.

  • Thorough quality assurance checks.
  • Functionality testing across browsers and devices.
  • Ensuring design matches the original vision.
  • Delivering a pixel-perfect, fully functional website.
09

Launch!!

Finally, we prepare for launch, working closely with you to ensure a seamless transition. If an SEO company is involved, we collaborate with them throughout the process to handle any migration needs. This ensures that your new website is optimised and ready to make an impact from day one. Our launch process is smooth and stress-free, allowing you to focus on the exciting new possibilities your website will bring.

  • Close collaboration for a seamless transition.
  • Coordination with SEO companies for migration.
  • Optimisation for immediate impact.
  • Smooth and stress-free launch process.

Why Strafe loves Shopify so much

Best-in-Class Checkout

Shopify boasts the highest-converting checkout in the world, with millions of transactions processed every hour. Its streamlined and secure checkout process has been optimised to maximise conversions and minimise cart abandonment, making it an essential feature for any e-commerce business.

Thriving Developer Ecosystem

One of Shopify’s greatest strengths is its active community of developers. This ecosystem continually evolves, introducing new features and improvements to the platform. This ensures your store stays ahead of the curve with cutting-edge tools and functionality, keeping you competitive in the fast-paced world of e-commerce.

Strafe takes the time to understand our business. There's literally thousands of agencies with adequate developers and designers. But an agency that understands your business and actions your request while pushing back when they disagree is INVALUABLE. It's a partner relationship where we share success. The company has two founders with skills that complement each other seamlessly. That's reflected in the rest of the team. It feels like there's never a skill gap. Creative/design wise whatever I've needed has been delivered.

Aaron Alexander

eCommerce & Customer Success Lead

Both the US and UK teams here at X Rocker are really happy. We’ve had some great feedback on both sites already and most importantly this last sales period is our best performing quarter ever. We put a lot of this down to Strafe's approach to showcasing our products.

Conor Drury

X Rocker - Marketing Manager

Head of New Business
Ross Davies
Chat to Ross
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