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Product Design
Designing beautiful, functional apps

App UI & UX Design

As a digital design agency, App and product design is at the core of many of our services. Almost every one of our multi-disciplinary team will tend to work on a product project at some point in its design cycle. Our aim is always simple, to design and deliver intuitive apps which engage our clients' audience and exceed their goals.

Specialist UX agency focused on delivering high-impact experiences

Strafe believes great app design transforms experiences, attracting clients who value our precision.

50 ms

The amount of time it takes for a user to form an opinion on your app

88%

Of online consumers are less likely to return to a site after a bad experience

71%

Of customers abandon purchases because of poor user experience

20%

The minimum increase in conversion rate we guarantee

Working with the best
Your UX UI Design agency

Creating customer experiences in a digital world

In a digital world where brands increasingly competing for attention, it's important to create meaningful, memorable human-centric experiences across all digital channels.

We design for maximum impact, beginning with an intensive research and exploration stage to inform and improve userflow and experience.

Engaging, intuitive digital product design

Starting with a vision for the user experience our designers can move forward to the UI design, safe in the knowledge it's underpinned by a well-considered user-flow and plan, with a focus on innovation.

As a UI UX design agency, we design elegant digital experiences across devices, from e-commerce and marketing sites through to native mobile and Fintech. Our aim is to create a visual interface your clients love.

Featured Project
HODL
A UX planning meeting

Its our go to tool for Digital Design

Figma allows us to scale our designs and provide dedicated workflows from design to development.

The worlds best design software

For anything Figma can't handled we use the Adobe Creative cloud, with these 2 combined we can do anything!

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call
01

12 Step Discovery Method

At Strafe, we guide all clients through a comprehensive 12-step method to fully understand their needs. We start with an extensive discovery phase, involving objection hunting, internal and external interviews, competitor analysis, and industry research. We also develop detailed personas if needed. This foundational research allows us to define who you are and how to best present you, ensuring we create highly converting websites later on.

  • Comprehensive 12-step method for in-depth understanding.
  • Unique objection hunting process.
  • Internal and external interviews for holistic insights.
  • Detailed persona development for precise targeting.
02

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

  • Review of various sites and projects for preferences.
  • Examination of industry-specific and diverse examples.
  • Discussion on personal versus professional aesthetics.
  • Exploration of different design directions.
03

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

  • Mapping out user flows for optimal navigation.
  • Visual representation through detailed diagrams.
  • User-centric wireframes for page hierarchy.
  • Focus on seamless user experience.
04

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

  • Fully developed homepage with various design options.
  • Fixed-cost approach for budget certainty.
  • Iterative application to all wireframes.
  • Prototyping for interactive design previews.

I've been really impressed with every aspect of our working with Strafe. The process has been enjoyable, the work has been really good and the ideas really helpful. I'd highly recommend (and have) that anyone who needs a creative agency give Strafe a try!

Adam Roberts

CEO of HODL

Overcoming Digital Product User Retention Challenges

Struggling with Poor User Adoption?

Users may find it challenging to understand or effectively use your digital product, leading to low adoption rates. Our UX consultants can identify usability issues and design solutions to improve user onboarding and overall product adoption.

High Customer Churn?

If customers are canceling subscriptions or not renewing, it could be due to dissatisfaction with the product’s user experience. Our UX consultants conduct user research to identify pain points, helping to reduce churn by enhancing the overall user experience.

Low Conversion Rates?

If your digital product offers a free trial or freemium model, low conversion rates from trial users to paying customers may indicate a suboptimal user experience. Our UX consultants evaluate the conversion funnel, identify barriers, and suggest improvements to increase conversion rates.

Overwhelmed by Customer Complaints and Support Requests?

A high volume of customer complaints or support requests related to usability issues can be a significant pain point. Our UX consultants can identify the root causes of these problems and provide recommendations to reduce customer frustrations and support costs.

Inconsistent or Outdated Design?

If your digital product’s design feels inconsistent, outdated, or lacks visual appeal, it can negatively impact user experience and brand perception. Our UX consultants provide design expertise to create a cohesive, modern, and visually appealing interface.

Strafe’s UX agency can address all of these issues. Select the bar at the bottom to see how we can help.

Head of New Business
Ross Davies
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