UX DESIGN AGENCY LONDON

Web UX & UI Design

For each and every UI & UX design project our aim is simple; deliver the best site possible. To achieve this an intuitive user experience is paramount. Working from a vision for your project we devise a strategic plan which ensures that the deliverables hit the project’s goals whilst maintaining a user-centric focus.

YOUR UI UX DESIGN AGENCY

Creating customer experiences in a digital world

In a digital world where brands increasingly competing for attention, it's important to create meaningful, memorable human-centric experiences across all digital channels.

71%

of customers abandon purchases because of poor user experience

94%

Users’ first impressions of a website are design-related

20%

The minimum increase in conversion rate we guarantee

88%

of online consumers won’t return after a bad experience.

Working with the best

Shaping beautiful human inspired user experiences

Engaging, intuitive digital product design

Starting with a vision for the user experience our designers can move forward to the UI design, safe in the knowledge it's underpinned by a well-considered user-flow and plan, with a focus on innovation.

As a UI UX design agency, we design elegant digital experiences across devices, from e-commerce and marketing sites through to native mobile and Fintech. Our aim is to create a visual interface your clients love.

Our independent UX design agency is made up of creative thinkers and digital tinkers who are passionate about digital experiences.

Our expertise in forward-thinking web UI and UX design means we can help you future-proof your website. By integrating the elements you want and those you need, our websites consistently perform and convert, delivering exceptional user experiences every time.

Featured Projects

Good Spa Guide

Adventure Base

We're been building with Wordpress for 14 + years

The workhorse of the internet, WordPress powers over 63% of the world's sites and we consider ourselves rather adept at bending it to our will.

Our WordPress Design Service

We love being Craft website experts

Craft CMS is one of our preferred Content Management Systems due to its robust nature and high customisability out of the box.

Our Craft CMS Design Service

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call

12 Step Discovery Method

At Strafe, we guide all clients through a comprehensive 12-step method to fully understand their needs. We start with an extensive discovery phase, involving objection hunting, internal and external interviews, competitor analysis, and industry research. We also develop detailed personas if needed. This foundational research allows us to define who you are and how to best present you, ensuring we create highly converting websites later on.

Comprehensive 1Comprehensive 12-step method for in-depth understanding.2-step method for in-depth understanding.
Unique objection hunting process.
Internal and external interviews for holistic insights.
Detailed persona development for precise targeting.

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

Review of various sites and projects for preferences.
Examination of industry-specific and diverse examples.
Discussion on personal versus professional aesthetics.
Exploration of different design directions.

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

Mapping out user flows for optimal navigation.
Visual representation through detailed diagrams.
User-centric wireframes for page hierarchy.
Focus on seamless user experience.

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

Fully developed homepage with various design options.
Fixed-cost approach for budget certainty.
Iterative application to all wireframes.
Prototyping for interactive design previews.

Content Creation

With the design established, we turn to content creation. If you have in-house copywriters and photographers, we collaborate closely with them to populate the design with text, images, and videos. If not, we provide skilled copywriters and photographers. This ensures the content fits seamlessly into the design, making it readable and engaging.

Collaboration with in-house or provided copywriters and photographers.
Seamless integration of text, images, and videos.
Focus on readability and engagement.
Ensuring high-quality content throughout the design.

Development Stage

During the development stage, we transform the design into a functional, live project. Our team of front-end and back-end developers, overseen by a senior developer, works diligently to bring your website to life. Throughout this phase, you will have continuous communication with your project manager to ensure everything aligns with your vision. This ensures a smooth and efficient development process.

Transformation of design into a live project.
Dedicated front-end and back-end developers.
Oversight by a senior developer for quality assurance.
Continuous communication with a project manager.

Content Population

Next, we proceed to content population, where all text, images, and videos are integrated into the build. This stage sees your website take shape, with all elements coming together to create a cohesive final product. Our meticulous attention to detail ensures every piece of content is correctly placed and optimised for user engagement.

Integration of text, images, and videos.
Creation of a cohesive final product.
Attention to detail for optimal content placement.
Enhancement of user engagement through content.

Refinement, Iteration, and QA

As we near completion, we enter the refinement, iteration, and QA phase. Here, we conduct thorough quality assurance to ensure everything works perfectly. This includes checking functionality across multiple browsers and devices, matching the design exactly, and ensuring the back end operates smoothly. Our goal is to deliver a pixel-perfect, fully functional websites.

Thorough quality assurance checks.
Functionality testing across browsers and devices.
Ensuring design matches the original vision.
Delivering a pixel-perfect, fully functional website.

Launch!!

Finally, we prepare for launch, working closely with you to ensure a seamless transition. If an SEO company is involved, we collaborate with them throughout the process to handle any migration needs. This ensures that your new website is optimised and ready to make an impact from day one. Our launch process is smooth and stress-free, allowing you to focus on the exciting new possibilities your website will bring.

Close collaboration for a seamless transition.
Coordination with SEO companies for migration.
Optimisation for immediate impact.
Smooth and stress-free launch process.

We deliver an engaging, immersive experience by meeting both client and user needs, leading to conversions.

Our UX agency Strafe; has an impressive portfolio of clients, including organisations like the BP, Experian, and even a bank or 2 as well. We offer a wide range of services, including user testing, UX research, accessibility testing, and information architecture. We also have a team of highly experienced UX consultants who can help you identify gaps in your design and development and plan a customised product to address them.

With our help, you can ensure that your digital product is optimised for your users, and that it is delivering the results that you need to achieve your business strategy.

From the moment we got going the process was smooth, transparent and the communication was great. Not only did we receive valuable web design advice we also received great conversion insight and knowledge that we now apply to our business.

Charlie Krarup

Director - Adventure Base

We approach every UX and UI design project with curiosity and a conversion-focused methodology.

This approach ensures that every UX project is considered, planned and designed in a way that suits our clients and is impactful on the users. We specialise in working with platforms that are secure, but flexible enough that we can offer a unique design and solution for every UX and UI design project.

By taking into consideration both the client and end user’s needs and expectations, we deliver an engaging and immersive experience, which ultimately leads to conversion.

If you’re a founder looking for a UX agency based in London, you have a variety of options to choose from. However, it’s important to choose an Ui and UX agency that has a strong track record of delivering outstanding user experiences for their clients. A top-notch UX agency will work with you to understand your business objectives and how your interface design can best serve your users. They’ll conduct user research workshops, create user personas, and use a variety of techniques to ensure that every aspect of the product development is optimised. This might include things like user testing, wireframing, prototyping, creating an MVP and usability testing. Ultimately, the goal of a UX agency is to create a digital product that is easy to use, highly engaging, and effective at achieving your business goals.

Our UX design teams are a crucial component in the success of our client’s businesses, regardless of industry, our focus is on being the experts in design, but working as a partner with you; so you can still act as the expert for your industry, working together means we can fully understand the potential issues that might arise and make sure we’re creating something that answers their concerns. If we really want to focused on an improved user experience we must work in cooperation with the client to ensure we achieve something great.

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