Transformational E-Commerce Website Design

Ecommerce Websites

In today’s fast-paced digital world, customers choose brands they instantly relate to. Our meticulous approach transforms creative ideas into high-converting e-commerce platforms, driving engagement and setting brands apart from the competition.

Proudly Partnered:

Specialist eCommerce agency focused on delivering high-impact experiences

Powering global e-commerce websites

Our incredibly skilled in-house team seamlessly marry the technical with the beautiful. We invest a lot in small details to ensure you attract the correct target market whilst delivering a unique, rewarding commerce experience.

128%

Average increase in CR

74

Our Average Google Speed Score

76%

judge a site on its appearance

20%

Guaranteed minimum conversion increase.

Working with the best

High Converting eCommerce agency

Maximising ROI through carefully considered conversion-focused design

Often a brand’s e-commerce channel is core to its digital strategy and must work flawlessly with the rest of the business activity. Immersive yet natural shopping experiences are key to engage users and drive conversion. We carefully consider all facets of a user’s buying experience to maximise a site’s conversion rate.

Responsive e-commerce website design

Successful e-commerce sites should not only engage desktop users but mobile device users too. When designing a new e-commerce environment we make it our goal to engage all customers, regardless of device, through immersive interaction with the aim to drive conversion.

Featured Ecommerce Projects

Quell

London Socks

We are proudly a specialist Shopify Partnered agency

One of the big kahunas in e-commerce software. We love working with Shopify as it allows us to focus on the user experience and handles everything else. Medium, large and enterprise level e-commerce stores will feel right at home here.

Our Shopify Design Service

We are proudly a specialist WooCommerce agency

The dominance of WooCommerce has continued over the last year, powering 7% of all the e-commerce sites on the Internet.

Our WooCommerce Design Service

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call

12 Step Discovery Method

At Strafe, we guide all clients through a comprehensive 12-step method to fully understand their needs. We start with an extensive discovery phase, involving objection hunting, internal and external interviews, competitor analysis, and industry research. We also develop detailed personas if needed. This foundational research allows us to define who you are and how to best present you, ensuring we create highly converting websites later on.

Comprehensive 12-step method for in-depth understanding.
Unique objection hunting process.
Internal and external interviews for holistic insights.
Detailed persona development for precise targeting.

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

Review of various sites and projects for preferences.
Examination of industry-specific and diverse examples.
Discussion on personal versus professional aesthetics.
Exploration of different design directions.

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

Mapping out user flows for optimal navigation.
Visual representation through detailed diagrams.
User-centric wireframes for page hierarchy.
Focus on seamless user experience.

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

Fully developed homepage with various design options.
Fixed-cost approach for budget certainty.
Iterative application to all wireframes.
Prototyping for interactive design previews.

Content Creation

With the design established, we turn to content creation. If you have in-house copywriters and photographers, we collaborate closely with them to populate the design with text, images, and videos. If not, we provide skilled copywriters and photographers. This ensures the content fits seamlessly into the design, making it readable and engaging.

Collaboration with in-house or provided copywriters and photographers.
Seamless integration of text, images, and videos.
Focus on readability and engagement.
Ensuring high-quality content throughout the design.

Development Stage

During the development stage, we transform the design into a functional, live project. Our team of front-end and back-end developers, overseen by a senior developer, works diligently to bring your website to life. Throughout this phase, you will have continuous communication with your project manager to ensure everything aligns with your vision. This ensures a smooth and efficient development process.

Transformation of design into a live project.
Dedicated front-end and back-end developers.
Oversight by a senior developer for quality assurance.
Continuous communication with a project manager.

Content Population

Next, we proceed to content population, where all text, images, and videos are integrated into the build. This stage sees your website take shape, with all elements coming together to create a cohesive final product. Our meticulous attention to detail ensures every piece of content is correctly placed and optimised for user engagement.

Integration of text, images, and videos.
Creation of a cohesive final product.
Attention to detail for optimal content placement.
Enhancement of user engagement through content.

Refinement, Iteration, and QA

As we near completion, we enter the refinement, iteration, and QA phase. Here, we conduct thorough quality assurance to ensure everything works perfectly. This includes checking functionality across multiple browsers and devices, matching the design exactly, and ensuring the back end operates smoothly. Our goal is to deliver a pixel-perfect, fully functional websites.

Thorough quality assurance checks.
Functionality testing across browsers and devices.
Ensuring design matches the original vision.
Delivering a pixel-perfect, fully functional website.

Launch!!

Finally, we prepare for launch, working closely with you to ensure a seamless transition. If an SEO company is involved, we collaborate with them throughout the process to handle any migration needs. This ensures that your new website is optimised and ready to make an impact from day one. Our launch process is smooth and stress-free, allowing you to focus on the exciting new possibilities your website will bring.

Close collaboration for a seamless transition.
Coordination with SEO companies for migration.
Optimisation for immediate impact.
Smooth and stress-free launch process.

Our independent e-Commerce design agency is made up of creative thinkers and digital tinkers who are passionate about digital experiences.

This approach ensures that every e-commerce project is considered, planned and designed in a way that suits our clients. We specialise in working with platforms that are secure, but flexible enough that we can offer a unique design and solution for every e-commerce client. We approach all e-commerce projects with the same curiosity and conversion driven methodology.

E-commerce is a fast-moving industry, and our clients need to be ready to accommodate that. Our platforms give clients the ability to keep on top of their site and content, to ensure users receive an engaging and immersive experience, which ultimately leads to conversion.

Both the US and UK teams here at X Rocker are really happy. We’ve had some great feedback on both sites already and most importantly this last sales period is our best performing quarter ever. We put a lot of this down to Strafe's approach to showcasing our products.

Conor Drury

X Rocker - Marketing Manager

Building from the ground up on a host of different technologies

We understand that an ‘out-of-the-box’ solution is rarely correct for a client, specifically when looking for a unique, memorable experience. This is why we specialise in working platforms which allow us to craft our vision whilst remaining stable.

These include: Shopify, Woocommerce, Craft Commerce or even custom Laravel builds too.

Finally, a little metaphor!… The end of a busy day, sitting down to browse Netflix can feel overwhelming with countless options available. Netflix excels by breaking these down into smaller, manageable lists like the top ten in the UK or top ten action films. This approach helps viewers quickly find something that suits their mood.

This concept is crucial for e-commerce websites too. With a wide array of products, customers can feel overwhelmed. While showcasing your variety is important, it’s essential to provide filters and categories that help users find the perfect item quickly. Without this, customers might leave before making a purchase, similar to spending half an hour picking a film on Netflix.

By implementing smart filtering and categorisation, you can enhance the shopping experience, keeping customers engaged and more likely to make a purchase.

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