Introducing the world’s first fitness gaming platform that blends high-octane gameplay with full-body, resistance-based workouts. Immerse yourself in exhilarating adventures, where you’ll race down winding paths and conquer heart-pounding challenges.
Pioneering change in the fitness game
After securing $15.6 million to bring their groundbreaking tech and platform to life, Quell needed a global website designed to maximise conversions. When they met with us, there was an instant connection, and they were drawn to our proven conversion guarantee.
Working with Quell has been an epic journey, and we’ve felt like an integral part of their team from the pre-launch phase onwards. Now that their innovative fitness platform is available for purchase, we’re proud to have played a role in bringing this incredible product to the world.
High conversions on a pre sale product
Quell’s revolutionary offering needed a website that could clearly define its value—beyond just the tech they’ve built. They’ve created the software, developed the games, and meticulously tested everything to ensure it’s not only fun but also effective in helping people get fit.
The challenge was to highlight these high-intensity, full-body, resistance-based workouts in an engaging way.
We needed to visually build credibility, showcase the key benefits, and drive sales—all while the product was still in pre-sales and with limited public reviews.
The Quell team was fantastic, providing us with additional gaming assets and videos that enhanced the visual appeal and significantly boosted conversion rates.
Strafe takes the time to understand our business. There's literally thousands of agencies with adequate developers and designers. But an agency that understands your business and actions your request while pushing back when they disagree is INVALUABLE. It's a partner relationship where we share success. The company has two founders with skills that complement each other seamlessly. That's reflected in the rest of the team. It feels like there's never a skill gap. Creative/design wise whatever I've needed has been delivered.
Driving Continuous Growth: Optimising Quell’s Sales and Brand Expansion
The product isn’t yet available to the public, but we continue to work closely with Quell on a monthly retainer to improve their conversion rate. Our focus is on growing their sales and brand through effective testing and ongoing enhancements to the website we’ve built. For example, we’re soon launching an improved cart checkout, and with new accessories on the way, we’re exploring intuitive ways to upsell these as users navigate the site.
Et fin.👌