Let's chat 0115 9588803 Book discovery call Book Call
Drop us a message
Prefer to chat?
0115 9588803
Product Design
Transformational Digital Design

Digital Product Design

Whether you are creating an all new digital product, or you have been through the initial stages of funding following a successful MVP, we love creating digital product design projects. We're passionate about applying our user-focused approach to ensure we are creating the best user-friendly products that your clients will love.

Proudly Partnered:

Specialist UX agency focused on delivering high-impact experiences

We craft digital products that not only meet your clients' needs but also exceed their expectations.

70%

of SaaS customers prioritise ease of use when choosing a product.

£100

SaaS companies that invest in UX design see a return of £100 for every £1 invested.

400%

A well-designed UI can boost SaaS user engagement by up to 400%.

94%

Users’ first impressions of a digital product are design-related

Working with the best
Digital product design agency

Digital product planning

From the project’s inception we build a picture of success for the digital product through vision and technical sessions, and draw up a series of key goals.

This planning phase informs the following UX and prototyping stages where we utilise interactive design tools to propose an ideal customer journey. This keeps focus on the key goals later in the digital product design lifecycle and ensures we're creating a product which your clients will love.

Focused, friendly and driven

We see ourselves as part of your team, we work closely with you throughout the whole digital product project, from initial product strategy and research, all the way through to design and build. If your product is already with your developer team and just need us to get involved from a design perceptive? No problem!

We can work closely with your developers to ensure that we utilise designs that can be seemly implemented using the selected developer stack in order to make their lives as easy as possible.

Featured Product Projects
Spendkey
FP Markets

Its our go to tool for Digital Design

Figma allows us to scale our designs and provide dedicated workflows from design to development.

The worlds best design software

For anything Figma can't handled we use the Adobe Creative cloud, with these 2 combined we can do anything!

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call
01

12 Step Discovery Method

At Strafe, we guide all clients through a comprehensive 12-step method to fully understand their needs. We start with an extensive discovery phase, involving objection hunting, internal and external interviews, competitor analysis, and industry research. We also develop detailed personas if needed. This foundational research allows us to define who you are and how to best present you, ensuring we create highly converting websites later on.

  • Comprehensive 12-step method for in-depth understanding.
  • Unique objection hunting process.
  • Internal and external interviews for holistic insights.
  • Detailed persona development for precise targeting.
02

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

  • Review of various sites and projects for preferences.
  • Examination of industry-specific and diverse examples.
  • Discussion on personal versus professional aesthetics.
  • Exploration of different design directions.
03

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

  • Mapping out user flows for optimal navigation.
  • Visual representation through detailed diagrams.
  • User-centric wireframes for page hierarchy.
  • Focus on seamless user experience.
04

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

  • Fully developed homepage with various design options.
  • Fixed-cost approach for budget certainty.
  • Iterative application to all wireframes.
  • Prototyping for interactive design previews.

“The excellent team at Strafe have worked with Intelligent Play to deliver two really important projects. From carrying out a UX audit to clearly understanding and making recommendations. The service and level of work has been of the highest calibre at every stage”

Amii Attard

Global Marketing Director at Intelligent Play

The level of detail they went into meant that we made some pretty significant changes that helped us make things so much easier for our users. We’ve been really pleased with their work and consider them part of the team now.

James Andrews

Empire Flippers - VP Engineering

We started with Strafe purely for UX audits of our existing builds, but it became apparent very quickly of their high standards and attention to detail. Management quickly decided to bring Strafe on board to design all future projects for us. We’ve been very happy with the quality of their work.

Narayan Joshi

Senior Project Manager, FP Markets

Overcoming Digital Product User Retention Challenges

Struggling with Poor User Adoption?

Users may find it challenging to understand or effectively use your digital product, leading to low adoption rates. Our UX consultants can identify usability issues and design solutions to improve user onboarding and overall product adoption.

High Customer Churn?

If customers are canceling subscriptions or not renewing, it could be due to dissatisfaction with the product’s user experience. Our UX consultants conduct user research to identify pain points, helping to reduce churn by enhancing the overall user experience.

Low Conversion Rates?

If your digital product offers a free trial or freemium model, low conversion rates from trial users to paying customers may indicate a suboptimal user experience. Our UX consultants evaluate the conversion funnel, identify barriers, and suggest improvements to increase conversion rates.

Overwhelmed by Customer Complaints and Support Requests?

A high volume of customer complaints or support requests related to usability issues can be a significant pain point. Our UX consultants can identify the root causes of these problems and provide recommendations to reduce customer frustrations and support costs.

Inconsistent or Outdated Design?

If your digital product’s design feels inconsistent, outdated, or lacks visual appeal, it can negatively impact user experience and brand perception. Our UX consultants provide design expertise to create a cohesive, modern, and visually appealing interface.

Strafe’s UX agency can address all of these issues. Select the bar at the bottom to see how we can help.

Head of New Business
Ross Davies
Chat to Ross
Have a project in mind?
Book discovery call