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Web Design
Establishing and evolving brands

Craft CMS: Flexible, Secure, and Built for Growth

Craft CMS is a powerful, flexible platform built for developers and designers who need more control over their websites. Craft CMS is particularly well-suited for complex, content-heavy sites where flexibility and precision are key.

Proudly Partnered:

Delivering amazing results in Craft CMS

Proud to be a certified Craft Web Partner

Our incredibly skilled in-house team seamlessly marry the technical with the beautiful. We invest a lot in small details to ensure you attract the correct target market whilst delivering a unique, rewarding commerce experience.

50%

Sites built on Craft CMS experience up to 50% faster page load times.

94%

of users report Craft helps them avoid common vulnerabilities.

90%

of users rate Craft CMS 4.5/5 or higher on review platforms.

20%

The minimum increase in conversion rate we guarantee

Working with the best
Shaping beautiful human inspired user experiences

Strafe + Craft = Amazing Results

We love Craft CMS—it's a bit different from WordPress, but in all the right ways. It's super fast, highly secure, and incredibly flexible right out of the box. While it may not have the same market share as WordPress, it’s one of the fastest-growing platforms in terms of adoption.

Some of the best sites we've built have been on Craft, and we're proud to be an official certified partner, bringing even more expertise to the table.

Build Smarter, Faster, and More Secure with Craft CMS

Combined with our process, Craft gives us the flexibility to create something truly unique. We know Craft may not be a CMS you’ve heard of, but we promise that once you’ve experienced it, it’ll be the only platform you’ll want us to build on.

Featured Craft CMS Projects
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The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call
01

12 Step Discovery Method

At Strafe, we guide all clients through a comprehensive 12-step method to fully understand their needs. We start with an extensive discovery phase, involving objection hunting, internal and external interviews, competitor analysis, and industry research. We also develop detailed personas if needed. This foundational research allows us to define who you are and how to best present you, ensuring we create highly converting websites later on.

  • Comprehensive 12-step method for in-depth understanding.
  • Unique objection hunting process.
  • Internal and external interviews for holistic insights.
  • Detailed persona development for precise targeting.
02

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

  • Review of various sites and projects for preferences.
  • Examination of industry-specific and diverse examples.
  • Discussion on personal versus professional aesthetics.
  • Exploration of different design directions.
03

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

  • Mapping out user flows for optimal navigation.
  • Visual representation through detailed diagrams.
  • User-centric wireframes for page hierarchy.
  • Focus on seamless user experience.
04

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

  • Fully developed homepage with various design options.
  • Fixed-cost approach for budget certainty.
  • Iterative application to all wireframes.
  • Prototyping for interactive design previews.
05

Content Creation

With the design established, we turn to content creation. If you have in-house copywriters and photographers, we collaborate closely with them to populate the design with text, images, and videos. If not, we provide skilled copywriters and photographers. This ensures the content fits seamlessly into the design, making it readable and engaging.

  • Collaboration with in-house or provided copywriters and photographers.
  • Seamless integration of text, images, and videos.
  • Focus on readability and engagement.
  • Ensuring high-quality content throughout the design.
06

Development Stage

During the development stage, we transform the design into a functional, live project. Our team of front-end and back-end developers, overseen by a senior developer, works diligently to bring your website to life. Throughout this phase, you will have continuous communication with your project manager to ensure everything aligns with your vision. This ensures a smooth and efficient development process.

  • Transformation of design into a live project.
  • Dedicated front-end and back-end developers.
  • Oversight by a senior developer for quality assurance.
  • Continuous communication with a project manager.
07

Content Population

Next, we proceed to content population, where all text, images, and videos are integrated into the build. This stage sees your website take shape, with all elements coming together to create a cohesive final product. Our meticulous attention to detail ensures every piece of content is correctly placed and optimised for user engagement.

  • Integration of text, images, and videos.
  • Creation of a cohesive final product.
  • Attention to detail for optimal content placement.
  • Enhancement of user engagement through content.
08

Refinement, Iteration, and QA

As we near completion, we enter the refinement, iteration, and QA phase. Here, we conduct thorough quality assurance to ensure everything works perfectly. This includes checking functionality across multiple browsers and devices, matching the design exactly, and ensuring the back end operates smoothly. Our goal is to deliver a pixel-perfect, fully functional websites.

  • Thorough quality assurance checks.
  • Functionality testing across browsers and devices.
  • Ensuring design matches the original vision.
  • Delivering a pixel-perfect, fully functional website.
09

Launch!!

Finally, we prepare for launch, working closely with you to ensure a seamless transition. If an SEO company is involved, we collaborate with them throughout the process to handle any migration needs. This ensures that your new website is optimised and ready to make an impact from day one. Our launch process is smooth and stress-free, allowing you to focus on the exciting new possibilities your website will bring.

  • Close collaboration for a seamless transition.
  • Coordination with SEO companies for migration.
  • Optimisation for immediate impact.
  • Smooth and stress-free launch process.

Certified Craft CMS Partners: Elevating Your Web Experience

Combined with our process, Craft gives us the flexibility to create something truly unique. We know Craft may not be a CMS you’ve heard of, but we promise that once you’ve experienced it, it’ll be the only platform you’ll want us to build on.

Craft CMS offers unmatched flexibility, allowing us to customise every detail to fit your specific needs. With our proven process, we leverage Craft’s powerful features to build websites that are fast, secure, and fully tailored to your business.

Head of New Business
Ross Davies
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