The Good Spa Guide is the UK's leading authority on spa reviews, providing trusted, comprehensive guidance for spa-goers seeking the perfect experience. With their renowned Bubble Rating System and annual spa awards, The Good Spa Guide has established itself as the go-to resource for anyone looking to indulge in some well-deserved me-time.
Crafting a Seamless Digital Journey for Spa Enthusiasts
The previous website’s design was outdated and not optimized for mobile devices, which was increasingly important as more users accessed the site via smartphones. We developed a modern, mobile-first design that reflects the luxurious and trusted nature of the brand, ensuring a seamless experience whether users are browsing on a desktop or a mobile device.
The Good Spa Guide’s annual spa awards, the largest in the UK, was another crucial aspect that needed attention. The old voting system was not only difficult to navigate but for the admin team; the manual calculation of award results was a time-consuming process. We addressed these issues by implementing a secure, scalable voting system that streamlined the process. This new system prevents fraudulent votes, allows users to vote with ease, and automatically generates detailed reports, drastically reducing the administrative workload.
Thoughtful UX to make the selection process easier
Additionally, we integrated an advanced advertising and referral tracking system to automate the management of ads and user interactions. This feature not only minimises the administrative burden but also provides the Good Spa Guide team with valuable insights into user behaviour, enabling them to optimise their advertising strategies and increase revenue.
The search functionality was enhanced to offer users a more intuitive way to find the perfect spa. With sophisticated filtering options, users can now easily search based on criteria such as location, price range, facilities, and the Good Spa Guide’s unique Bubble Rating System. This ensures that users can quickly find a spa experience tailored to their specific needs.
We couldn't function without the hard work of the Strafe team, they've helped us create something which is truly making a difference
We want Strafe to be an enjoyable place to work, where you can create and deliver amazing work that you can be proud of, in a flexible, social working environment.
If anyone reading this is considering Strafe Creative for an upcoming project, you will not be disappointed. Everyone we spoke to was talented, efficient and fun to work with. The re-brand and new website they have created for is above and beyond what we thought possible for our company. An excellent service and a fantastic team!
“The excellent team at Strafe have worked with Intelligent Play to deliver two really important projects. From carrying out a UX audit to clearly understanding and making recommendations. The service and level of work has been of the highest calibre at every stage”
Working alongside Strafe has been an immensely positive experience, and the impressive results we've achieved speak volumes. This partnership has not only boosted our confidence but has also paved the way for our expansion into the DTC market with new brands. We're already in the early stages of planning our next project with Strafe, anticipating continued success in our endeavours together.
Strafe takes the time to understand our business. There's literally thousands of agencies with adequate developers and designers. But an agency that understands your business and actions your request while pushing back when they disagree is INVALUABLE. It's a partner relationship where we share success. The company has two founders with skills that complement each other seamlessly. That's reflected in the rest of the team. It feels like there's never a skill gap. Creative/design wise whatever I've needed has been delivered.
I've been really impressed with every aspect of our working with Strafe. The process has been enjoyable, the work has been really good and the ideas really helpful. I'd highly recommend (and have) that anyone who needs a creative agency give Strafe a try!
We started with Strafe purely for UX audits of our existing builds, but it became apparent very quickly of their high standards and attention to detail. Management quickly decided to bring Strafe on board to design all future projects for us. We’ve been very happy with the quality of their work.
Both the US and UK teams here at X Rocker are really happy. We’ve had some great feedback on both sites already and most importantly this last sales period is our best performing quarter ever. We put a lot of this down to Strafe's approach to showcasing our products.
Since joining Strafe Creative i’ve always felt part of a fun creative team. Even from the first week of joining I was straight into dynamic and engaging projects with real clients.
The level of detail they went into meant that we made some pretty significant changes that helped us make things so much easier for our users. We’ve been really pleased with their work and consider them part of the team now.
From the moment we got going the process was smooth, transparent and the communication was great. Not only did we receive valuable web design advice we also received great conversion insight and knowledge that we now apply to our business.
Revolutionising Spa Selection with a Modern Web Experience
The new website has significantly increased user engagement, with visitors spending more time exploring the various spa options. The automated voting and reporting system has streamlined the awards process, reducing the time spent on administrative hugely. The ad and referral tracking system has also provided valuable insights, helping to optimise advertising strategies and increase revenue.
The revamped website has received positive feedback for its improved usability, design, and efficiency, solidifying the Good Spa Guide’s position as the leading spa review resource in the UK.
Et fin.👌