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CONNECTING BRANDS WITH HUMANS

Brand Design and Development

As a branding agency, whether we are creating a new brand or evolving an existing one, the main goal is always the same; to discover and connect you with your customers. With effective strategy and strong visual brand design we can create a recognisable brand which has a clear and distinct message.

Proudly Partnered:

Why branding matters

Branding is your companies first impressions, make it a good one.

228%

Design-driven companies outperform the S&P 500 by 228%

7

The number of times a person needs to see a brand to remember it

77%

of consumers make purchases based on a brand name.

61%

of consumers avoid brands with unattractive logos

Working with the best
Branding agency London and Nottingham

Establishing and evolving brands

Working with new or existing brands always poses the same challenges and our interdisciplinary team are experts in creating solutions. Communicating your brand's values and ethos succinctly is the most effective method of grabbing attention in a world of lots of marketing noise.

Our team works in partnership with your brand, becoming invested in its progression and execution. This is why we boast such a high client retention rate.

Constructing robust brand systems

Branding is much more than simply logo design; your brand needs to live and breathe your core values. All brand visuals, copy and interaction must all be aligned to be able to deliver the clear and direct message you want to communicate to your target market.

Its our go to tool for Digital Design

Figma allows us to scale our designs and provide dedicated workflows from design to development.

The worlds best design software

For anything Figma can't handled we use the Adobe Creative cloud, with these 2 combined we can do anything!

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

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01

Brand Research

The research stage is the first and potentially the most important phase in examining the eventual position of the brand. It allows us to make informed decisions when building the new brand strategy during the next project stage by identifying which direction the brand should go in.

  • Gaining opinions and perceptions of key stakeholders.
  • Conducting a competitive/similar audit.
  • Understanding the client's mission, vision, and target markets.
  • Identifying brand values, personality, strengths, and weaknesses.
02

Brand Strategy

Using the above research, we can design and build a brand strategy which can be proposed to the client. It will provide a brand blueprint for all future concepts to be judged against and ensure all key points identified in the previous stage have been addressed.

  • Design and build a brand strategy based on research.
  • Create a brand blueprint for future concepts.
  • Ensure all key points from the research are addressed.
  • Propose the strategy to the client for feedback.
03

Design/Creative Stage

In this stage, initial ideas are split between multiple designers and then analysed and revised. We develop these ideas into finished pitches, which are refined until the client is happy. We base our work on unlimited amends, ensuring we continue to work on the branding until you love it.

  • Split initial ideas between multiple designers.
  • Analyse and revise ideas to create finished pitches.
  • Refine pitches until the client is happy.
  • Unlimited amends to ensure client satisfaction.
04

Proposing Concepts for Public Facing Media

To support the brand, we produce visuals of touchpoints your client may come in contact with. This may be integrated into the design stage to better visualise the brand in situ. Note that these will be examples only, with additional costs for fully fleshed out designs for other uses.

  • Produce visuals of client touchpoints.
  • Integrate into the design stage for better visualisation.
  • Provide examples of brand usage.
  • Additional costs for fully developed designs.
05

Asset Packaging and Brand Guidelines Delivery

Following a successful brand project, we package your brand assets either in a local file or in a publicly accessible library. This includes brand guidelines, logo packs, and supporting media to ensure the correct and effective use of your brand.

  • Package brand assets in a local file or public library.
  • Include brand guidelines for correct brand usage.
  • Provide logo packs with various file types and variations.
  • Include supporting media like social media avatars and favicons.

If anyone reading this is considering Strafe Creative for an upcoming project, you will not be disappointed. Everyone we spoke to was talented, efficient and fun to work with. The re-brand and new website they have created for is above and beyond what we thought possible for our company. An excellent service and a fantastic team!

Nathan Adcock

OPM - Director

Head of New Business
Ross Davies
Chat to Ross
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