Get My Color (GMC) is a new, direct-to-consumer, white-label gel polish brand, recently launched by Kote Labs, a wholesale supplier that typically works with large organisations. The goal behind GMC is to offer smaller businesses, such as spas and beauticians, their own, personalised gel polish brand.
A 5 year plan for an expanding E-commerce platform
The team at Kote Labs came to us for a bespoke e-commerce platform that would drive conversions, demonstrate the viability of the proposed business model, and have the capacity to scale in the future.
To bring GMC to life online we first mapped out the user flow, identifying not just the initial brief, but also options that GMC could add later down the line. Mapping this out in advance is essential to ensure any new functionality on the site can be easily integrated in the future.
E-Commerce Web Design & Build
The UX design work heavily focussed on conversions and ensuring that the user experience was streamlined and clean. As Get My Color is an entirely new concept, we also designed the branding and brought that to life across the site’s UI.
From a technical standpoint, this site is an entirely bespoke e-commerce platform, developed in Laravel. This gave us the flexibility to build parts of the user journey ourselves, rather than using ‘out of the box’ solutions from solutions such as Shopify or Craft Commerce.
Building in Laravel
Another great benefit of using Laravel is that the site is very lightweight with fast-loading photos and videos and rapid speed scores. We designed each product page with conversions in mind, including a clear showcase of the colour range and plenty of upsell opportunities integrated throughout.
- Fast-loading site
- Social Proof
- Conversion-focused
- Built for future growth
Et fin.👌