Prefer to chat?
0115 9588803
Product Design
Transformational SaaS Design

SaaS Design

Whether it be a mini on-boarding project, full user flow plan, a retention project or a complete SaaS dashboard design, we love getting stuck into each project focussing on what's best for the user. As a SaaS design agency we keep users at the forefront of each project ensuring a intuitive product and real client results.

Proudly Partnered:

Specialist UX agency focused on delivering high-impact experiences

Transform Your SaaS Experience for Higher Engagement + Retention Rates

94%

Users’ first impressions of a digital product are design-related

70%

of SaaS customers rank ease of use as a top priority.

£100

SaaS companies earn £100 for every £1 invested in UX design.

400%

Great SaaS design can boost engagement by 400%.

Working with the best
SAAS Design agency

We love working with founders and tech startups

Each of out SaaS design projects cover a whole remit of markets and brands, from amazing on-boarding experiences through to realising multi platform SaaS products that are not only enjoyable to use, but memorable. This focus allows us safeguard against high churn rates and attain consistent yet increasing MRR.

From MVP to Profit Machine

We know MVP versions of most SAAS Products focus on creating the functionality elements that their customers will love, the UX comes later on for most. We totally get it, why focus on the UX when we first need prove that the idea can be implemented into a functional product. This is where we come in, whether you’re simply ready to tackle UX phase of development or have been through funding, we have the understanding and expertise required to create great UX plans for SaaS products. We find having an outside perspective really allows us to work through your product in detail and create something that is as easy as possible to use.

Its our go to tool for Digital Design

Figma allows us to scale our designs and provide dedicated workflows from design to development.

The worlds best design software

For anything Figma can't handled we use the Adobe Creative cloud, with these 2 combined we can do anything!

The Strafe way

Our Proven Process

By following our structured method, we deliver exceptional results that align with our clients' goals and exceed their expectations. Read on to discover the stages that make our projects so successful.

Book a Discovery Call
01

12 Step Discovery Method

At Strafe, we guide all clients through a comprehensive 12-step method to fully understand their needs. We start with an extensive discovery phase, involving objection hunting, internal and external interviews, competitor analysis, and industry research. We also develop detailed personas if needed. This foundational research allows us to define who you are and how to best present you, ensuring we create highly converting websites later on.

  • Comprehensive 12-step method for in-depth understanding.
  • Unique objection hunting process.
  • Internal and external interviews for holistic insights.
  • Detailed persona development for precise targeting.
02

Understanding Your Aesthetic Vision

Next, we focus on how you want to be perceived aesthetically. We review various options from different sites and projects to understand your preferences. This includes examining examples from both your industry and other fields. We also discuss whether you prefer a personal touch with photography or a more professional look. This step helps us capture your brand's unique essence.

  • Review of various sites and projects for preferences.
  • Examination of industry-specific and diverse examples.
  • Discussion on personal versus professional aesthetics.
  • Exploration of different design directions.
03

UX and Wireframing

In this stage, we map out user flows and create visual representations based on our discovery work. We develop individual user flows to illustrate navigation, using diagrams to highlight what works visually. Wireframes focus on user-centric design, determining page hierarchy and navigation ease. This ensures a seamless user experience and sets a strong foundation for the final design.

  • Mapping out user flows for optimal navigation.
  • Visual representation through detailed diagrams.
  • User-centric wireframes for page hierarchy.
  • Focus on seamless user experience.
04

UI and Motion Design

We then move to UI and motion design, starting with a fully developed homepage and exploring various design avenues. Our fixed-cost approach ensures the price remains constant regardless of revisions. Once the main page is finalised, we apply the design to all wireframes, iterating until completion. We use prototyping software for interactive previews, ensuring a smooth user experience. Both mobile and desktop designs are created for optimal functionality across all devices.

  • Fully developed homepage with various design options.
  • Fixed-cost approach for budget certainty.
  • Iterative application to all wireframes.
  • Prototyping for interactive design previews.

Integrating CRO into SaaS Design for Enhanced User Experience

SaaS companies often face the challenge of making their systems easier to use while ensuring users stay engaged. By applying our CRO strategies to SaaS design, we address these needs from a UX (User Experience) perspective.

We start by analyzing your software in detail, ensuring every aspect makes sense and is user-friendly.

We gather and review data to identify areas for improvement, just as we do with website optimization. Our goal is to create a design that simplifies the user’s journey, making the software intuitive and enjoyable to use. This not only enhances user satisfaction but also increases retention rates, ensuring long-term success for your SaaS product.

“The excellent team at Strafe have worked with Intelligent Play to deliver two really important projects. From carrying out a UX audit to clearly understanding and making recommendations. The service and level of work has been of the highest calibre at every stage”

Amii Attard

Global Marketing Director at Intelligent Play

The level of detail they went into meant that we made some pretty significant changes that helped us make things so much easier for our users. We’ve been really pleased with their work and consider them part of the team now.

James Andrews

Empire Flippers - VP Engineering

We started with Strafe purely for UX audits of our existing builds, but it became apparent very quickly of their high standards and attention to detail. Management quickly decided to bring Strafe on board to design all future projects for us. We’ve been very happy with the quality of their work.

Narayan Joshi

Senior Project Manager, FP Markets

Enhancing SaaS Usability and User Satisfaction

Is your SaaS product struggling with user engagement and satisfaction?

Our SaaS Design service can help. We apply the same thorough approach used in our CRO services to analyze and optimize your software. By focusing on user experience, we identify usability issues and create designs that make your software intuitive and user-friendly. This not only improves user satisfaction but also increases retention, helping your SaaS product thrive in a competitive market.

Low User Adoption Rates?

Users struggling to navigate or utilize your SaaS product can result in low adoption rates. Our UX consultants specialize in pinpointing usability issues and designing effective onboarding solutions to enhance user adoption.

Experiencing High Customer Churn?

If customers frequently cancel subscriptions or fail to renew, the user experience might be at fault. Our UX consultants perform thorough user research to uncover pain points, helping to refine the user experience and reduce churn.

Facing Challenges with Conversion Rates

For SaaS products offering free trials or freemium models, low conversion rates can signal usability problems. Our UX consultants analyze the conversion funnel, identify obstacles, and recommend strategies to boost conversion rates from trial users to paying customers.

Dealing with Excessive Customer Support Requests?

A high volume of support requests related to usability can be taxing. Our UX consultants can discover the root causes of these issues and suggest improvements to alleviate customer frustrations and decrease support costs.

Outdated or Inconsistent Design?

An inconsistent or outdated design can detract from the user experience and harm brand perception. Our UX consultants provide expert design guidance to develop a modern, cohesive, and visually appealing interface that resonates with users.

Strafe’s UX agency is equipped to tackle all of these challenges. Click the bar at the bottom to learn how we can assist you.

Head of New Business
Ross Davies
Chat to Ross
Have a project in mind?
Book discovery call