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Project Background

HODL is the longest-serving and highest paying BNB reward token in the history of crypto, underpinned by an iconic brand and a complete passive income ecosystem.

Introduction

The Ultimate Rewards Ecosystem

Working with HODL  has been an incredible journey. Their vision for the future of cryptocurrency is ambitious, and we’re proud to be a part of bringing that vision to life.

As they continue to grow and evolve, we remain committed to helping them expand their ecosystem, attract more users, and solidify their position as a crypto leader.

Pioneering change in the crypto storage game

In the fast-paced world of cryptocurrency, where innovation meets opportunity, standing out requires more than just a great offering (although they did already have this!) But to really stand out users demand a powerful brand presence.

When HODL Token approached us, they already had one of the most iconic names in the crypto space”HODL” which is a a term that resonates deeply with the community. (Hold on for dear life)

 

We crafted a comprehensive brand strategy that extended across all digital touch points, focused on building a seamless experience that tells the story of who HODL are at every interaction.

From a cutting-edge website to a user-friendly trading app, every element was designed to showcase their credibility, create a simple to use interface and of course, attract a broader audience too.

I've been really impressed with every aspect of our working with Strafe. The process has been enjoyable, the work has been really good and the ideas really helpful. I'd highly recommend (and have) that anyone who needs a creative agency give Strafe a try!

Adam Roberts

CEO of HODL

Everythign we designed

Expanding the Ecosystem: NFTs, Mini Games, and More

We played a key role in creating their HODL Hands NFTs and Gem Fighter NFTs, two projects that bring new dimensions to the HODL ecosystem. These digital assets not only add value to their community but also provide users with exciting ways to engage with the brand.

Additionally, we’ve worked closely with their team to design and develop the UX and UI for a series of mini-games. This project has been a refreshing challenge, allowing us to blend our expertise in digital design with the world of interactive entertainment.

Et fin.👌

Head of New Business
Ross Davies
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