Over the years, Patchworks had grown significantly, evolving from a SaaS platform supported heavily by services, into a far more mature and product-led iPaaS solution focused on powering modern commerce connectivity at scale.
The existing website no longer reflected the sophistication of the platform, the scale of the integration ecosystem or the future direction of the business.
Designed alongside internal developers
Website Design & UX Project
Creating alignment across all brand, UI and digital touchpoints
Design System Manual (DSM)
Providing ongoing strategic and creative design support
Retained Creative & Digital Support
The Challenge
Patchworks operates within a highly technical and increasingly competitive market.
As one of the leading iPaaS platforms within the eCommerce and retail space, the business supports a vast ecosystem of integrations across ERPs, WMS platforms, marketplaces, eCommerce systems, fulfilment providers and customer platforms.
One of the biggest challenges within the project was simplifying that complexity.
The previous website still reflected an earlier version of the business, one that leaned more heavily on service offerings and implementation support. As the company evolved into a much more scalable, product-led iPaaS platform, the website needed to reposition the brand accordingly.
At the same time, conversion performance became a major priority.
Designing for Conversion
Conversion strategy sat at the centre of the redesign process. Patchworks operates within a competitive SaaS and iPaaS landscape where users are often comparing multiple providers before making contact, meaning the website needed to establish trust, communicate technical capability and reduce friction quickly.
We redesigned the experience to create clearer messaging hierarchies, stronger calls to action and more intuitive pathways into demos and sales conversations.
The new structure was designed to support both exploratory users researching integrations and higher-intent users actively evaluating the platform.
Every part of the user experience was carefully considered to balance technical depth with commercial clarity, helping users understand both the sophistication of the platform and the operational value it delivers.
