Build Concierge approached us at a critical stage in their growth journey. Founded by serial entrepreneur Martin Port, best known for building and scaling BigChange into one of the UK’s most recognised SaaS success stories, the business was launching with ambitious plans to redefine customer engagement for service-led businesses through AI-powered automation and communication tools.
Designed alongside internal developers
Website Design & UX Project
Providing ongoing strategic and creative design support
Retained Creative & Digital Support
Discovery & Strategy
The early stages of the project focused on understanding the platform, target audience and commercial goals behind the business.
We worked closely with the Build Concierge team to identify:
- Key user pain points within service-led industries
- Core product messaging and positioning
- Conversion opportunities across the website
- User intent at different stages of the buying journey
- How to simplify complex SaaS functionality into clearer communication
This strategic groundwork allowed us to create a clearer structure for the website while ensuring the experience stayed focused on lead generation and conversion performance.
The outcome was a digital website designed not only to explain the product, but to actively support growth.
SaaS Experience & User Journey
A major focus of the redesign was creating a user experience that felt both scalable and easy to navigate.
Build Concierge offers a broad set of tools and automation capabilities, meaning the website needed to communicate sophisticated functionality without overwhelming users.
We carefully structured the experience to help different audience types quickly identify relevant solutions, understand product benefits and move naturally through the platform’s ecosystem.
Special attention was given to balancing high-level brand storytelling with feature-led product communication, ensuring the website could appeal both emotionally and commercially.
This created a cleaner, more engaging SaaS experience that supports both education and conversion.
Ongoing Partnership & Retainer Support
Following the successful launch of the website, the relationship evolved into an ongoing creative partnership.
We continue to work closely with Build Concierge on a retained basis, supporting the business with a wide range of digital and design requirements across the brand.
This includes ongoing website evolution, campaign assets, digital marketing support, product visuals, design systems and wider creative outputs that help support the company’s continued growth.
The ongoing partnership allows the brand and digital experience to evolve consistently as the business scales.
