Ultimate CRO Playbook 2025 for eCommerce PDPs
This guide is designed to help marketers, designers, CRO specialists, and product teams understand how to optimise Product Detail Pages (PDPs) using proven UX principles that drive conversion. It combines psychological insights, real-world data, and annotated visuals.
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Optimisations
Inside
Understand the Design Decisions that Drive Purchases
Clear, actionable Observations
A common user behaviour, friction point, or missed opportunity can highlight what may be causing hesitation, confusion, or drop-off during the buying journey.
Real world annotated examples
Visual support from either our own eCommerce design work explaining design decisions, showcasing how UX changes are applied and the rationale behind their success.
Industry Benchmarks
Understanding how your eCommerce store stacks up against industry averages is a critical frame of reference, it helps you to improve and drive growth.
Clear, actionable Observations
A common user behaviour, friction point, or missed opportunity can highlight what may be causing hesitation, confusion, or drop-off during the buying journey.
Real world annotated examples
Visual support from either our own eCommerce design work explaining design decisions, showcasing how UX changes are applied and the rationale behind their success.
Industry Benchmarks
Understanding how your eCommerce store stacks up against industry averages is a critical frame of reference, it helps you to improve and drive growth.
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London Studio
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Supporting Macmillan in 2024
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London Studio Supporting Macmillan in 2024
Great work is a collaborative effort. Cultivating an environment where empathy and understanding thrive.
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